“How can a small business afford health insurance?” and “I run a small company and want to offer health benefits to my employees, but the options are confusing” are questions people have posted publicly, in those words, on consumer Q&A sites. So is a blunter one from a business partner with no full-time staff, asking whether the two of them should buy a small-group plan together or just buy their own individual coverage. Somebody else simply asked the internet to explain small business health insurance simply. That is the whole brief.
If you run a shop, a practice, a contracting outfit or an agency in Jacksonville with a handful of people on payroll, you have almost certainly asked for a quote and been handed a process built for a company a hundred times your size. You have no HR department. You are the HR department, in the hour between closing the books and going home. And for the 2026 plan year the arithmetic under all of it changed, which means last year’s answer may now be the wrong one.
is the required contribution percentage the IRS set for plan years beginning in calendar year 2026. If an employer’s offer of self-only coverage costs an employee more than 9.96% of household income, the offer is treated as unaffordable — and that is what determines whether the employee can still claim a premium tax credit on the Marketplace.
Source: IRS Rev. Proc. 2025-25, applicable percentage table and required contribution percentage for 2026Why does a six-person shop get quoted like a hospital system?
Because most of the machinery around employee benefits was built for employers with benefits staff. The forms assume someone whose job is forms. The renewal cycle assumes someone tracking it. The vocabulary assumes someone who already knows it, and nobody stops to translate. A six-person firm gets the same apparatus with none of the support that normally comes attached.
There is a second reason, and it is arithmetic rather than attitude. A large employer spreads a bad year across thousands of people, and one expensive claim barely moves the average. Six people cannot spread anything. That is what a pool of six does, and it is why the small-employer conversation has to start with the people rather than the product.
What actually changed for the 2026 plan year
One thing, and it is large. The enhanced premium tax credits that ran from 2021 through 2025 expired on 31 December 2025. HealthCare.gov states it directly: the additional savings available because of the COVID pandemic ended on that date, and people who qualify for savings in 2026 will likely pay more for their Marketplace plan premium. The credit itself did not go away. The Congressional Research Service is explicit that the premium tax credit continues after 2025 and has no sunset provision; what expired was the temporary provision that expanded who could get it and how much it was worth.
The piece that matters for an employer is the second half of that sentence. Between 2021 and 2025 the enhanced provision removed the upper income limit on eligibility, leaving only the floor at 100% of the federal poverty level. Without an extension, the Congressional Research Service says, the maximum income limit of 400% of the poverty level is reinstated and the applicable percentages revert to higher levels, producing smaller subsidies. That reinstatement happened. For 2026 the cliff is back.
Read what that does to the oldest question a small employer asks. Before 2026, sending an employee to the Marketplace was a soft landing at almost any income. For 2026 it is a step, not a slope, and the drop happens between one dollar and the next.
The cliff, in dollars, by household size
Marketplace eligibility for a given coverage year runs on the poverty guidelines published the previous year, so 2026 coverage is measured against the 2025 HHS guidelines. Those set 100% of the federal poverty level at $15,650 for a household of one and $32,150 for a household of four. Four times those figures is the line that matters now.
| Household size | 100% FPL (2025 guidelines) | 400% FPL — the 2026 cliff |
|---|---|---|
| 1 person | $15,650 | $62,600 |
| 2 people | $21,150 | $84,600 |
| 3 people | $26,650 | $106,600 |
| 4 people | $32,150 | $128,600 |
Put a name to it. A single employee whose household income for 2026 lands at $62,601 receives no premium tax credit. The same employee at $62,599 receives one. Two dollars separate those outcomes, and the difference in what they pay for the same silver plan is the entire credit. It is a genuine edge, and it moves with household size, not with what you pay them.
Notice the word household. A married employee filing jointly with a spouse who also works is measured on the combined figure, so the employee you pay $50,000 may sit well above the line or comfortably below it depending on a job you know nothing about. You cannot work this out from your payroll file alone, and you should not try to; it is a question for each employee to answer for themselves, with the numbers in front of them.
What does the 9.96% affordability test actually do?
This is the piece almost nobody explains in plain words, and it is the most useful thing a small employer can learn this year. IRS Rev. Proc. 2025-25 sets the required contribution percentage for plan years beginning in calendar year 2026 at 9.96%. In practice it works like a switch. If the lowest-cost self-only coverage you offer an employee would cost them more than 9.96% of household income, your offer is treated as unaffordable — and an unaffordable offer does not block that employee from claiming a premium tax credit on the Marketplace.
Turn it around and the consequence lands. If your offer is affordable by that test, the employee generally cannot claim a Marketplace credit, whatever their income. An affordable offer is not a neutral gesture. It closes a door. That is fine when your plan is the better deal for them, and it is genuinely costly when it is not, which is exactly why the two tests have to be run together rather than one at a time.
The percentage applies to the employee’s own coverage, not to family coverage, and it is measured against household income rather than the wage you pay. The table below is arithmetic on the published 9.96% and nothing more.
| Household income | 9.96% for the year | Per month |
|---|---|---|
| $40,000 | $3,984 | $332.00 |
| $55,000 | $5,478 | $456.50 |
| $62,600 (the cliff, household of one) | $6,235 | $519.58 |
| $75,000 | $7,470 | $622.50 |
| $90,000 | $8,964 | $747.00 |
Do not treat the table above as a compliance checklist. Which employees the affordability rule reaches, how household income is measured, and what any of it means for your own return depend on your tax position and on facts we cannot see from here. Work the shape of the decision out yourself, then take the finished arithmetic to your tax professional before you commit to a plan design.
The other IRS table: what a subsidised household actually pays
The same revenue procedure publishes the applicable percentage table — the share of income a household is expected to put toward a benchmark silver plan before the credit covers the rest. For 2026 it runs from 2.10% at the bottom to 9.96% at the top, and it is worth reading once because it tells you how thin the help gets as income rises.
| Household income as a share of FPL | Initial percentage | Final percentage |
|---|---|---|
| Less than 133% | 2.10% | 2.10% |
| At least 133% but less than 150% | 3.14% | 4.19% |
| At least 150% but less than 200% | 4.19% | 6.60% |
| At least 200% but less than 250% | 6.60% | 8.44% |
| At least 250% but less than 300% | 8.44% | 9.96% |
| At least 300% but not more than 400% | 9.96% | 9.96% |
Look at where the table ends. It stops at 400%, in the IRS’s own formatting, with no row after it. That blank space is the cliff. An employee at 399% of the poverty level is expected to pay 9.96% of income toward the benchmark plan and the credit handles the remainder. At 401% the expected share is all of it.
What it costs to get this wrong
Three ways, and they cost different people. The first is offering coverage that clears the affordability test and is worse for your employees than what they could have bought themselves. You pay real money, they lose a credit they would otherwise have claimed, and nobody understands why the benefit feels like a downgrade. That failure is invisible unless somebody runs both tests.
The second is the opposite mistake: skipping benefits entirely and raising pay without checking where the raise lands. Push a single employee from $61,000 to $63,000 and you have moved them across $62,600 and taken their premium tax credit away with a pay rise. The intention was generous. The result is a household worse off after the increase.
The third is shopping on premium alone. The 2026 maximum annual limitation on cost sharing in the Marketplace is $10,150 for self-only coverage and $20,300 for other than self-only, per CMS. A plan can be cheap every month and still leave an employee owing five figures in a bad year, and a benefit your people cannot afford to use is not the benefit you thought you were buying. We walk through the same trap from the individual side in our guide to Marketplace plans in Jacksonville.
The prices your employees are actually facing
Two independent readings of what 2026 did. From the government side, the price of medical care has not been the driver people assume: between July 2025 and June 2026 the Medical Care component of the Consumer Price Index rose 1.34% while All Items rose 3.23%. Those two readings are eleven months apart, not twelve, so neither is a clean year-over-year rate and we will not present them as one. General prices moved faster than medical prices over that stretch.
From the analyst side, KFF — a research organisation, not a government agency — reports that the average monthly premium consumers actually paid net of tax credits rose 58%, from $113 to $178, between 2025 and 2026, and that average Marketplace deductibles rose 37%, from $2,759 to $3,786. Put the two readings together and the story is not that care got dramatically more expensive. It is that the help shrank, and households absorbed the difference. Our post on what the end of the enhanced subsidies did in Florida follows that thread further.
Should you offer a group plan, or raise pay and let people buy their own?
Here is the hard thing, and we sell group benefits, so read it as costing us something to write. A group plan is not automatically the right answer for a six-person firm. For some businesses — particularly ones where several employees sit below the cliff with household sizes that put them well under it — a raise plus Marketplace coverage genuinely serves people better than anything the employer could buy on their behalf. The credit does work an employer contribution cannot replicate, and closing the door to it with an affordable offer can leave everyone worse off.
And for other businesses the group plan is clearly the better answer. If most of your people sit above the cliff, there is no credit to protect and no downside to an affordable offer. A group plan is then a better use of the same dollars, and it removes the annual shopping exercise from six households at once.
The honest way to decide is not a rule of thumb. It is to work out where each employee’s household lands against the cliff and against the 9.96% test, and then look at which side of the line your workforce actually sits on. That takes an afternoon, it costs nothing, and it is the part no quote will do for you. If you want a second set of eyes on the numbers, that’s what we’re here for.
How to work it out yourself, before anyone quotes you
Do these in order. Each step narrows the question for the next one, and collecting quotes is deliberately last, because a quote you cannot evaluate is just paper.
- Count your employees properly, and write down how you countedList everyone on payroll, whether each is full-time or part-time, and how many hours they actually work in an average week. Several federal rules turn on employee counts and hours, and the rules are not the same rule. Write the list once and let your tax professional tell you which counts apply to you.
- Sketch each employee’s household against the cliffYou need two things per person: household size and whether total household income for 2026 is likely to land above or below the 400% line — $62,600 for one, $84,600 for two, $106,600 for three, $128,600 for four. Ask them to work it out privately and tell you only which side of the line they are on. You do not need their spouse’s salary and you should not collect it.
- Run the 9.96% test on the people below the lineFor each employee below the cliff, work out 9.96% of household income and divide by twelve. That is the monthly employee cost at which your offer of self-only coverage stops being affordable, and it is the number that decides whether your offer would cost them their Marketplace credit.
- Compare the group plan against a raise, per personFor anyone above the cliff, a raise carries no credit to lose and a group plan is a straight comparison of coverage for money. For anyone below it, run both columns honestly: what the group plan gives them, against what a raise plus their own Marketplace plan and credit would give them. The answer will not be the same for everyone.
- Check the drug list and the provider list before the priceCollect the prescriptions your people actually take, with doses, and the doctors and hospital systems they will not give up. A plan that excludes a maintenance drug or the practice half your staff already uses has a hidden price nobody quoted you. Check formularies and provider directories at HealthCare.gov and with the plan directly.
- Write down the out-of-pocket maximum next to every optionFor 2026 the Marketplace ceiling is $10,150 self-only and $20,300 other than self-only. That is the worst case, it varies by plan, and it is the number your employees will meet in the year they least expect it. Premium is what they pay when nothing happens.
- Take the finished arithmetic to your tax professionalEmployer contributions, payroll treatment and any credits you might qualify for depend on your tax position and your business structure. We are insurance people, not tax advisers, and the question of what a given plan design does to your return belongs with someone who has your books in front of them.
- Only now, collect quotesWith the household map, the affordability line and the drug and provider lists in hand, a quote becomes something you can judge. Without them it is a number attached to nothing. Ask for the plan documents, not the summary sheet.
Bring your employee list, the household map and the prescription list; we’ll do the comparison with you. The owner who arrives with those three things has already done the part that takes judgement.
Before and after: one six-person Jacksonville firm, on paper
Meet a fictional six-person design studio off Riverside Avenue. The business is invented and so are the employees; what follows applies published 2026 figures to an invented situation, and no carrier and no premium is named anywhere in it. In the before column the owner did what most owners do: asked three brokers for quotes, compared the monthly numbers, and chose. In the after column the owner ran the eight steps above first.
| What the owner looked at | Before | After |
|---|---|---|
| Household size and income mapped for each employee | No — payroll figures only | Yes, self-reported as above or below the line |
| Employees identified as sitting below the 400% cliff | Unknown | 3 of 6 |
| 9.96% affordability line calculated per employee | Not run | Run for all six |
| Effect of an affordable offer on the three below the line | Not considered | Modelled against a raise plus their own Marketplace plan |
| Employee earning $63,000 in a household of one | Given a $2,000 raise; crossed $62,600 and lost the credit | Raise structured after checking where the line fell |
| Out-of-pocket maximum written next to each option | No | Yes — $10,150 self-only ceiling noted against every plan |
| Prescriptions and providers checked before choosing | After enrolment | Before enrolment |
| Decision made on | Monthly premium | Total cost to the business and to each household |
The after column did not require spending more. It required asking six people one private question, doing one percentage calculation each, and putting the quotes last instead of first. That is the entire method, and it is available to any owner willing to give it an afternoon.
Who your employees are, in Duval County
The abstraction gets concrete fast when you look at the county. The 2023 American Community Survey counts 112,908 people in Duval County with no health coverage at all — 11.5% of the population for whom coverage status is measured. Median household income in the county is $68,447, the poverty rate is 14.6% and unemployment is 4.5%. A median Duval household of one sits just above the 2026 cliff. A median household of two sits well below it. Same county, same median, opposite answers.
Across Duval, Clay, St. Johns and Nassau the figure is 156,525 uninsured people, and the rate ranges from 6.4% in St. Johns to 11.5% in Duval. Some meaningful share of that number works for small employers who have never offered benefits, often because the first quote was discouraging and nobody came back to the question. If you are looking at the same decision from the household side rather than the employer side, our Florida subsidy guide for 2026 walks the individual path, and our post on retiring before 65 in Northeast Florida covers the older end of the same problem. The local detail lives on our Duval County page.
What about the other arrangements people keep mentioning?
They exist, several of them, and they matter. There are account-based arrangements that let an employer reimburse employees for individual coverage rather than buy a group plan, there is a small-group marketplace, there is a federal tax credit some very small employers can claim, and there are funding structures that sit between fully insured and self-insured. Each carries its own rules on employee counts, contribution levels, eligibility and how it interacts with the premium tax credit.
We are not going to attach numbers to any of them here, because the thresholds change and a slightly wrong threshold in an article is worse than no article. What we will do is walk through which of them apply to your situation, with the current rules in front of us, once we know what your household map looks like. The arrangement follows the people, not the other way round.
What a benefits package is besides health insurance
Health coverage is the expensive part of the conversation, and it crowds out the cheap parts. Dental, vision and hearing, hospital indemnity, disability income and group life are all things a small employer can add for far less than the health plan costs, and they are often what employees notice day to day, because they get used. Our supplemental and ancillary page lists what those cover, and group and individual life is frequently the least expensive line in a package.
None of that substitutes for medical coverage and we will not pretend otherwise. But if the health decision comes out as “raise pay and let people buy their own”, the cheap layers are still available, and a small package of them plus a genuine raise is a real benefits offer. We’re in Jacksonville, and we’ll meet you where it suits — in person, by phone or by video.
Where to get answers that have nothing to sell you
HealthCare.gov is the official Marketplace and the authoritative source for what an individual plan costs a given household, what credit applies and which plans cover which drugs and doctors. Send your employees there to run their own numbers; it is the only place the real answer for their household lives. For rules that turn on tax positions, the IRS revenue procedure cited throughout this article is the primary document.
You can also verify any agent you speak with, including us, through the Florida Department of Financial Services Licensee Search before you sign anything. McDowell Business Resources is an independent agency, not an insurance carrier, and we do not offer every plan available in your area. Nothing here is tax or legal advice; where the answer depends on your tax position, your business structure or your employee count, it belongs with your tax professional, and we will say so rather than guess.
How we help small Jacksonville employers
What we add is the work in the middle. We build the household map with your employees directly, so you never handle their spouses’ income figures. We run the 9.96% test for each of them and show you which side of the line your offer would fall on. We compare a group plan against the raise-plus-Marketplace path, person by person, using the published 2026 figures rather than a rule of thumb, and we tell you plainly when the group plan is not the better answer.
Then we do the part that is genuinely tedious: checking each shortlisted plan against the drug lists and the provider lists your people gave us, reading the out-of-pocket maximum out loud, and running the whole exercise again the following autumn, because the rules and the guidelines reset every year. The service outline is on our group benefits and business page. There’s no cost and no pressure — book a free consultation and we’ll walk through it together.
What you get out of doing this properly
You stop guessing. You know which of your people have a premium tax credit to protect, you know the monthly figure at which your offer stops being affordable for each of them, and you know what a raise does to a household before you hand it out. If a group plan is the right answer, you buy it knowing why. If it is not, you raise pay knowing why, and you can explain the reasoning to six people in one conversation.
That is what a benefits decision looks like when a small employer makes it on evidence instead of on the first quote through the door. Whatever you decide, decide it on the numbers. If you want help getting to them, we’re here.
Free, no-pressure help with business & notary — in plain language.